Irene Fah makes public appearances in Bangkok now and then, including this one at something they called Miss Photo Shoot 2005 at a shopping mall. I think the purpose was promotion of new model digital cameras. I have seen a couple of events like this, even some evening news coverage. After all, everybody likes promotional models otherwise knowns as booth babes or "pretties". When they get a big name to show up and pose it brings out the crowds.