Some people just know how to bring out the crowds. Put some body paint on some cute Asian booth babes and you will get a big turnout. I read that the E3 convention organizers banned the use of booth babes last year. And then I read that the most recent E3 convention was a flop and they might not continue. Duh. Give the people what they want. You want your product seen by as many people as possible. And you are paying big bucks to exhibit. So have some fun with it. These guys clearly know what they are doing.